Here you’ll find useful insights from four areas we work in every day: marketing strategy, brand development, product marketing, and MarTech and AdTech clarity. Each piece blends context-first thinking with practical frameworks and notes from real client work and mentoring.
Clarity before campaigns
The context-first method: how self-awareness builds an effective marketing strategy
Most companies don’t have a shortage of ideas. They have a sequencing problem. First comes the channel, the campaign, the format, the pressure to “post something”, “generate leads”, “turn on performance”. Only then does the real question appear: “Hold on,
The context-first method: how self-awareness builds an effective marketing strategy
Most companies don’t have a shortage of ideas. They have a sequencing problem. First comes the channel, the campaign, the format, the pressure to “post something”, “generate leads”, “turn on performance”. Only then does the real question appear: “Hold on,
The context-first method: how self-awareness builds an effective marketing strategy
Most companies don’t have a shortage of ideas. They have a sequencing problem. First comes the channel, the campaign, the format, the pressure to “post something”, “generate leads”, “turn on performance”. Only then does the real question appear: “Hold on,
